Finance with Purpose
We are building the future of B2B2C financing, empowering independent practices to turn transactions into lasting relationships.
Our Leadership
John Reyes
Chief Executive Officer
John is a fintech founder, software/data engineer, and regtech operator who builds systems where code, compliance, and commercial outcomes are inseparable. Previously, he served as Director of Business Strategy Analytics for USAA’s credit card business, delivering $150M+ in incremental revenue and implementing auditable MLOps pipelines. A true full-stack technologist, John holds a JD in Business Transactions from Baylor Law, an MBA from UVA Darden, and a BA in Mathematics.
Nicole Jimenez
Chief Revenue Officer
Nicole is a community-rooted fintech professional on a mission to modernize banking for small businesses and families. With over a decade of experience in banking, sales, and business development, she specializes in helping entrepreneurs access the tools they need to grow. Known as "the banker you can text," Nicole brings a hands-on, deeply personal approach to driving growth and fostering merchant relationships.
Dr. Gregory Luk, DDS
Launch Partner
Dr. Luk is a practicing General Dentist and a Fellow of the Academy of General Dentistry. Prior to earning his DDS at UTHealth School of Dentistry, he served as a Special Forces Medical Sergeant (Green Beret) in the US Army. As the visionary behind the initial concept, Dr. Luk brings unparalleled domain expertise in independent practice economics, patient trust building, and advanced clinical operations.